uses and gratification theory blumler and katz, 1974

Who came up with the uses and gratifications theory? Uses and Gratifications Model Theory (Blumer and Katz 1974 ... What Is Uses and Gratifications Theory? Definition and ... The Importance of Needs in Uses and Gratification Theory The Uses and Gratification theory suggests that audiences are responsible for selecting the media organization that would best serve their needs; and that media outlets are used by the audiences to Advertising We'll write a high-quality original custom paper on Uses and gratification theory just for you with a 15% discount for the 1st order . The theorist say that a media user seeks out a media source that best fulfills the needs of the user. . What is uses and gratifications theory definition and ... PDF Exploring the Uses and Gratifications Theory in the Use of ... The 'Uses and Gratifications Theory' which can also be referred to as the Needs and Gratifications Theory is quite an influential tradition in Media research. The theory perceives the audience as active and thinks people look for media to satisfy certain needs, for example, biological, psychological or social needs.'Not what media does to people but… This theory places focus on the consumer rather than the actual message. Katz, Blumler, and Gurevitch (1974) Focus Uses and Gratifications Theory (UGT) argues that people actively seek out specific media and specific content to obtain specific gratifications or results. Uses and Gratifications theory as developed by Bulmer and Katz suggests that media users play an active role in choosing and using the media. (Katz, Blumler, & Gurevitch, 1974, p. 20) This latter focus of research, conducted in a social-psychological mode, and audi-ence based, crystallized into the U&G approach (McQuail, 1994). In Media gratifications research: Current perspectives. The first formal statement of the uses and gratifications theory came from Katz, Blumler and Gurevitch in 1974 which is that "Uses and gratifications focused on the social and psychological origins of needs which generate expectations of the mass media or other sources which lead to differential patterns of media exposure (or engagement in . Selanjutnya Blumler dan Katz (1974: 65) mengatakan bahwa pengguna media memainkan peran aktif untuk memilih dan . Edited by Karl Erik Rosengren, Lawrence A. Wenner, and Philip Palmgreen, 11-37. Beginning in the 1940s, researchers began seeing patterns under the perspective of the uses and gratifications theory in radio listeners. USES AND GRATIFICATIONS RESEARCH BY ELIHU KATZ, JAY G. BLUMLER, AND MICHAEL GUREVITCH I NTEREST IN THE GRATIFICATIONS that media provide their audiences goes back to the beginning of empirical mass communication research. The theorist say that a media user seeks out a media source that best fulfills the needs of the user. The perspective emerged in the early 1970's as Katz Blumler and Katz - Uses and Gratifications Theory by Charlotte Barnett. Uses and Gratification Theory - Learning Theories Work in UGT was trailblazing because the research of Katz, Blumler, and Gurevitch built on Herzog's research and caused a paradigm shift from how media influences people to how audiences use media, diminishing the dominance of the limited effects approach to mass media studies. Uses and Gratifications Theory is an approach to understanding why people actively seek out specific media outlets and content for gratification purposes. Katz, Blumler, & Gurevitch (1974) Basic ideas (origins of needs) The social and psychological origins of needs, which generate expectations of the mass media or other sources, which lead to differential patterns of media exposure (or engagement in other activities), resulting in need gratifications and other consequences, perhaps mostly . Harold Lasswell questioned the Hypodermic Needle Theory and stated the the media had 4 functions. Summary: Uses and gratification theory (UGT) is an audience-centered approach that focuses on what people do with media, as opposed to what media does to people. Today, the theory is often credited to Jay Blumler and Elihu Katz's work in 1974. Coined in the early 1940s by Katz and Blumler (1974), the uses and gratifications theory deals with understanding why people use certain types of media, what needs do they have to use them, and what gratifications do they get from using them. Jay G. Blumler and Elihu Katz eds., The Uses of Mass Communications: Current Perspectives on Gratifications Research. Uses and Gratifications Theory is an approach to understanding why people actively seek out specific media outlets and content for gratification purposes. Beverly Hills, CA and London: Sage. . has been cited by the following article: Uses and Gratifications Approach and the Dependency Theory. The weighed score of the model is obtained according to experts and general audience survey. Prezi. The authors . Work in UGT was trailblazing because the research of Katz, Blumler, and Gurevitch built on Herzog's research and caused a paradigm shift from how media influences people to how audiences use media, diminishing the dominance of the limited effects approach to mass media studies. Uses and gratifications research: The past ten years. Uses and gratifications theory . Historically, the theory was first introduced to understand why people chose to consume the various forms of media that were present at the time in 1940s. In this article, I argue just the opposite, and any attempt to speculate on the future direction of mass communication theory must seri-ously include the uses and gratifications approach. Uses and gratifications theory emphasizes motives and the self-perceived needs of audience members. Gratifications of . But according to McQuail (2010), the theory could be traced from the early 1940's when researchers started investigating why people listen to popular radio programmes and why they read newspapers daily. For Business. Reviews theory and research on sources of need gratification provided by the mass media, including (a) the bifunctional view of need satisfaction (fantasist-escapist or informational-educational); (b) the 4-functional interpretation (surveillance, entertainment, cultural transmission, correlation); and (c) multi-functional view (diversion from routine, emotional release, companionship . It describes the relationships formed between the media and its active audience. Gratification Theory Blumler & Katz 1974 Uses and Gratifications Theory is an approach to understanding why people actively seek out specific media outlets and content for gratification purposes. The gratification theory relates to the dependency theory. Uses and gratifications theory . Today, the theory is often credited to Jay Blumler and Elihu Katz's work in 1974. Gratifications of . They form expectations of what the media can offer and are purposive in their selection of media and media content. . Theorists: Blumler and Katz Date: 1974. In 1972 they came out with 4 uses of media: diversion, personal relationships, personal identity, and surveillance. But according to McQuail (2010), the theory could be traced from the early 1940's when researchers started investigating why people listen to popular radio programmes and why they read newspapers daily. Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. Teori ini pertama kali diperkenalkan oleh Herbert Blumer dan Elihu Katz pada tahun 1974. ), The Uses of Mass Communications: Current Perspectives on Gratifications Research (pp. The theory discusses how users proactively search for media that will not only meet a given need but enhance knowledge, social interactions and diversion . In 1974, Blumler, Katz and Gurevitch expanded on Lasswell's research. Who proposed uses and gratification theory? When we choose a form of media it has to (according to the theory) fulfil at least one of the four, although there is a potential for overlapping points. For Education. 5 years ago • Learning Theories & Models, Media & Technology Theories • 1. (1974). Uses and Gratifications Model Theory (Blumer and Katz 1974) This model represented a change in thinking, as researchers began to describe the effects of the media from the point of view of the audience. Blulmer & Katz (1974) 2. 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